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商品編號： 9-411-038 出版日期： 2011/05/05 作者姓名： Gardner, Heidi K.;Herman, Kerry 商品類別： Other 商品規格： 15p 再版日期： 2013/03/12 地域： United States 產業： Public relations industry 個案年度： 2011 -
商品敘述：
CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm''s new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service offering to include Executive Positioning, which requires significantly more teamwork, higher-level client interaction and more strategically-minded consultants than their traditional PR work. The CEO is pressured to find a compensation system that helps retain and motivate the firm''s valued PR consultants, attract new talent, and get all professionals aligned behind the new strategy.
涵蓋領域：
Change management;Compensation and benefits;Cross-functional management;Employee performance management;Management styles;Partnerships;Customer relationship management;Employee retention;Growth strategy;Employee incentives;Strategic alignment
相關資料：
, (9-412-077), 39p, by Heidi K. Gardner, Erin McFee
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